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Huawei
Gönn dir smart
For this project, the producer Mingo did a remix of Fruchtmax’s song „WKMSNSHG (Wie kann man sich nur so hart gönnen)“, whose lyrics were also rewritten to fit the campaign. Therefore, „Wie kann man sich nur so hart gönnen“ („How can one spoil oneself so much“) transformed into „Wie kann man sich nur so smart gönnen“ („How can one spoil oneself so smartly“).
#clearance #creation #production
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